IDEO’s Play Lab draws from over 25 years of work designing toys, games, and immersive experiences.

Having licensed over 250 youth-oriented products, we’ve developed a deep expertise in understanding kids, parents and the power of play. We combine this knowledge with design and engineering to quickly bring concepts to life through tangible and engaging products.

We believe play is key to stimulating growth and encouraging risk-taking, creativity and exploration. We’ve brought a magic school bus to life to enable students to imagine themselves in STEM careers, leveraged game mechanics to help smokers build resilience and quit, designed an escape room to educate mayors about cybersecurity policy management and created an interactive robo-investing interface to empower individuals to better understand their finances.

Interested in bringing the power of Play to designing a new product, service, venture or organization? Tell us at https://www.ideo.com/contact !